Instagram Releases A New ‘Personal Fundraiser’ Feature For Crowdfunding

in the number of crowdfunding campaigns for hospital bills, funeral expenses and other coronavirus-related causes, and now Instagram announced Personal Fundraiser, a new tool that lets users raise money for personal causes. ... [+]Starting Tuesday, Instagram will roll out its Personal Fundraiser tool in the U.S., UK and Ireland on Android, followed by iOS.

The company described it as a way for people to “raise money for a personal cause, like yourself, your small business, a friend, or a cause that's important to you." Personal Fundraiser will be available to people over the age of 18 and all fundraisers must go through a review process and be approved, the company said, adding that Stripe is the chosen payment processor. that since January people have raised more than $100 million for Covid-19 fundraisers globally across both social media platforms.

Instagram had already been experimenting with donation features, nonprofits have long been able to raise funding on the platform and in April the companyDonations made on Instagram alone doubled in the U.S. in the last 30 days, the company said.throughout the pandemic, including expanding nonprofit fundraising to additional countries to support global relief efforts, adding more educational resources in Instagram Search and introducing a “Stay Home” sticker to promote social distancing.

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