Instagram Pulls Ads By Mental Health Startup Cerebral For Violating Its Rules

Screenshots of Cerebral's ads that ran on Instagram. The sites' terms of service prohibit content that uses this type of imagery to promote healthcare products.n ad that’s been running on Instagram for the past few weeks shows a young woman sitting on a bed eating a toaster pastry. It then cuts to her eating a donut surrounded by popcorn, chips, donuts and other foods with the message: “Those who live by impulse, eat by impulse.

During the month of December, Cerebral, which connects patients with therapy and prescriptions for mental health disorders, ran more than 30 ads with this imagery, according to athat Cerebral had violated its policies around eating disorders and body image. “These ads violate our policies and have been removed. We don’t allow content that attempts to generate negative self-perception in order to promote health-related products,” Meta Spokesperson Stephanie Chan said in a statement.

Cerebral did not immediately respond to a request for comment. The startup, which has cared for more than 200,000 patients since launching in 2020, raised $300 million led by SoftBank Vision Fund 2 at a $4.8 billion valuation in December.the unicorn had reneged on salaries and health benefits for hundreds of its therapists over the summer.

Both Instagram and its parent company Facebook have come under fire in recent months for how it was aware imagery on the platform could be harmful especially as it relates to body image and mental health among teenage girls, according to internal documents first reported by the

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