The trends in this edition of Insider were heavily inspired by the changes of the past 18 months, Belz Ray said. “The past year and a half, everyone has had a very different reality. Creativity is now starting to bubble up through these brands,” she said. “People are really embracing things that bring them joy, so that’s the trend we’re calling ‘Come On, Get Happy,’ which is that joyful, kid-core.”The zine features QR codes for various sections, allowing readers to shop the pages digitally.
The zine’s cover even has a commerce angle. “We shot the cover that’s going to be rolling out in @shop,” Belz Ray said. “It represents some of the trends and has some of the small brands that we’ll be introducing the week of Sept. 1,” adding that to date, @shop has highlighted over 700 brands.
Source: Entertainment Trends (entertainmenttrends.net)