took a step back as the Meta-owned social app said Thursday it will discontinue a beta test of a full-screen version of the feed and also promised to reduce the number of recommended videos, photos and accounts that people see in Instagram.
. The company’s monetization rate for Reels is still lower than Feed or Stories, he added, but longer term “we’re confident that Reels will grow engagement overall and quality and will eventually monetize closer to Feed.” “We’ll continue to build features that make it easier and more fun to create and share Reels on Instagram,” Instagram said in a blog last week outlining new features.
Today, about 15% of content in Facebook user’s feed and “a little more than that” on Instagram from people, groups or accounts that you don’t follow is algorithmically recommended, Zuckerberg said on the earnings call, adding that Meta expects those percentages “to more than double by the end of next year.” But, according to Mosseri, Instagram now will temporarily reduce the amount of recommended posts and accounts it displays.
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