Instagram head admits platform showed users too many videos last year

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Instagram head Adam Mosseri said Friday that the social media platform was 'overfocused on video in 2022,' and had since 'balanced things' after pushing ranking 'too far.'

"We’ve since balanced, so things like how often someone likes photos versus videos and how often someone comments on photos versus videos are roughly equal, which is a good sign that things are balanced. And so, to the degree that there is more video on Instagram over time, it’s going to be because that’s what’s driving overall engagement more," Mosseri explained, adding that he wanted to be "very clear" that photos would always be important.

A photo taken on March 14, 2022, shows the U.S. social network Instagram logo on a smartphone screen. Mosseri came under fire in 2022 since it began testing a TikTok-style redesign that eventually led Instagram to rethink the overhaul. Instagram CEO Adam Mosseri testifies at a Senate Commerce, Science and Transportation Committee Consumer Protection, Product Safety, and Data Security Subcommittee hearing on Capitol Hill in Washington D.C., on Dec. 8, 2021.Instagram Reels and TikTok logos displayed on a phone screens are seen in this illustration photo taken in Krakow, Poland on Nov. 2, 2021.

 

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