What defines luxury beauty? Everyone has their individual checklist. Formula savants might look to the staying power of a mirror-finish gloss or the pigment load of a velvety eye shadow. For the design fetishists, it’s all about the architecture of a compact, the seduction of a lipstick’s soft magnetic closure. There are clean ingredients to consider; refillable packaging, too.
Zara Beauty, a sweeping new makeup line arriving May 12, seems to tick all those boxes, except one—the price point that usually accompanies the wordwho serves as creative director, speaking via Zoom on a recent afternoon from a photo studio in New York. “We wanted the line to be for everyone—very democratic,” she added. “No one beauty, but beauties.”
A still life highlights the off-kilter packaging, created by Fabien Baron in homage to the Z in Zara.That sentiment—a cornerstone of the brand’s messaging—feels apt for a makeup proposition that arrives in the waning months of the pandemic. “At this point, we really are looking for colors and happiness and joy,” saidwho heads Zara Beauty.
In the wheatpaste-style campaign diptych by Mario Sorrenti, Kendal created the glossy lids and crisp brick mouth seen on Paloma Elsesser.shoots to Marc Jacobs runway shows—is a particularly inspired choice to lead the brand. Originally from Wokingham, west of London, she came of age in the ’80s, as the Blitz Kids were shaping the style agenda.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: NYMag - 🏆 111. / 63 Read more »
Source: hellomag - 🏆 24. / 68 Read more »
Source: hellomag - 🏆 24. / 68 Read more »
Source: Mirror Celeb - 🏆 476. / 51 Read more »
Source: hellomag - 🏆 24. / 68 Read more »