trilogy, an activation to promote the DC Universe animated series, and signing space for comic book, movie and television talent, as well as meeting space and giant digital screens to display everything from artwork to trailers for upcoming product.
The collaborative nature between Warner Bros. and DC was repeatedly stressed by Gregorian, who also revealed that the idea of the two floor presences combining — and, for DC, abandoning a location it had held onto at Comic-Con for more than a decade — wasn’t one that was immediately, or easily, embraced by all parties.
The location of the booth, an expansion of the old Warner Bros. space on the 460,000 square foot show floor in the San Diego Convention Center, was one of the worries for DC ahead of the move, but very much a benefit for Gregorian. Concerns that the shared space would lessen DC’s presence on the Comic-Con floor proved unfounded, with rules set in place to ensure DC’s prominence throughout the entire show. “There’s little secrets into what we’ve done,” Gregorian revealed. “The whole front of our booth is digital. We can do a complete 100 percent takeover for any title that is a DC title. You will never have a takeover on a Warner Bros. title, because you alwaysto have a DC presence at Comic-Con.
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