New job creation will be taking place inside the metaverse in 2022, from developers working on gaming and NFT transactions for luxury brands and social media platforms, to gamers monetizing their skills.
Facebook CEO Mark Zuckerberg is seen fencing in the "Metaverse" with an Olympic gold medal fencer during a live-streamed virtual and augmented reality conference to announce the rebrand of Facebook as Meta, in this screen grab taken from a video released October 28, 2021.If 2021's word of the year was "NFT," Avery Akkineni says 2022's will be "Web 3.0."
"2022 will be the year major brands embrace NFTs in a big way," says Lin Dai, CEO of music NFT platform OneOf. The Quincy Jones-backed start-up is behind the near $1 million auction for an NFT of a never-before-heard Whitney Houston song, and has collaborated with The Recording Academy for an exclusive Grammy Awards partnership.
Akkineni says that the focus for brands, at least at this point, isn't to win but simply to get involved. So far, brand engagement with blockchain projects has been about building community and staying relevant. The Nike and Adidas NFT drops, for example, generated more buzz than cash, but theyMore direct commercialization strategies could be coming.
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