VFX designer Sveta Yermolayeva talks to The Hollywood Reporter about helping craft the country superstar's latest concert series that features second-to-none production, including stunning video projections that take fans inside Underwood's"sparkly and emotive world."
Powerhouse vocals, dazzling costumes, pyrotechnics, confetti and touching reflections from Underwood are all part of the concert series, which kicked off on May 1 in Greensboro, North Carolina. But what makes her sixth tour extra special is a hydraulic 360-stage flanked by stunning video projections created by Sila Sveta, an interactive media and conceptual design company based in Moscow, New York and L.A.
"The Cry Pretty Tour 360 is unlike anything we've ever done before. Really, it's a visual odyssey," said Yermolayeva, adding that she was particularly thrilled to partner on the project with Fireplay, the Brooklyn design firm that crafted Underwood's massive eye-shaped stage which allows the singer to interact with every corner of her audience. "The stage alone got me super interested. It was an exciting challenge.
"The main goal was to create the most impactful visual effects throughout the whole concert and connect them as much as possible to Carrie's talent," Yermolayeva said of her approach to designing the show's VFX elements. "The visuals, for the most part, really support Carrie and let her shine more than she already does. Because she's a great star and she has an unbelievable voice, we didn't want the content to overshadow her.
carrieunderwood Um, shouldn’t a concert be an AURAL odyssey? You don’t watch music. If it’s a visual odyssey, it’s a play, not a concert.
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