Davis, president of audiophile retailer Music Direct, is standing at the front of the newly unveiled Fidelity Record Pressing, a high-end vinyl pressing plant in Oxnard, Calif. And while he doesn’t believe there can be a “perfect” time to open a new pressing plant, he does believe in the “right” time, adding: “Our niche in this industry is the high-quality end, and there’s always room for someone making a better quality product.
After a two-year build, Fidelity officially opened at the start of 2024 as the pressing plant for MoFi; it soon started accepting vinyl orders from outside clients. There are currently six presses that can churn an estimated annual capacity of around 1 million records. Another four presses are on the way .
“If you have a flawed record, you may as well just stream it on Spotify,” says Rick. “But if you have a great sounding record, you’re going to want to play that record over and over and that’s what’s going to keep people coming back to vinyl. It’s got to be great — and I think that’s what we do here.”
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