Erdem’s brilliant spring 2024 collection debuted the evening before. The impeccable show, which took place at the entrance of the British Museum, left the whole city buzzing. The dinner allowed a moment for friends of the brand to revel in the excitement and toast the designer behind the magic.
Photographer Dave Benett, who has prowled the world’s most flashy fêtes for decades, moved around the party with his camera flashing. Despite the excursions of the previous days—a frenzy of over 30 runway shows, dozens of presentations, countless parties, and Vogue World London—the mood was giddy and energetic.
As for the evening’s cocktail of choice, Royal Salute crafted a flight of floral-inspired choices. From rose water to honey-lavender notes, the luxury whiskey chilled with a branded block ice cube tasted delightfully refreshing and exquisite. There was one problem: the lights were too bright, but Erdem, the careful auteur, had a vision. After a few more candles and uplights were added to the grand room, the moment of truth arrived. Hushed anticipation swept the room as the team flicked the switch. The room transformed into the scarlet, golden. The pictures’ gilded frames glistened. An angelic glow fell over the crowd. It was perfect.
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