Infomercial king Ron Popeil dies at 86

Ronco's Showtime Rotisserie & BBQ, and Popeil's late-night infomercials pitching it, helped inscribe the phrase 'set it and forget it' into the American lexicon.

8/1/2021 8:00:00 AM

Ron Popeil, the inventor and infomercial icon whose kitchen and direct-to-consumer products generated billions of dollars in U.S. sales, died at age 86, his spokesperson says.

Ronco's Showtime Rotisserie & BBQ, and Popeil's late-night infomercials pitching it, helped inscribe the phrase 'set it and forget it' into the American lexicon.

Ron Popeil in his office in Beverly Hills, Calif., on Dec. 8, 1982.Reed Saxon / AP fileJuly 29, 2021, 2:57 AM UTCByTim FitzsimonsRon Popeil, the inventor and infomercial icon whose kitchen and direct-to-consumer products generated billions of dollars in U.S. sales, died Wednesday in Los Angeles. He was 86.

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Popeil"lived his life to the fullest and passed in the loving arms of his family," a statement from his spokesperson said.No cause of death was provided.We apologize, this video has expired.July 29, 202104:48Popeil first appeared on television in 1959 in an infomercial for the Chop-o-Matic, and his company, Ronco, founded by his father, eventually went on to produce products including Hair in a Can and Pocket Fisherman.

But Ronco's Showtime Rotisserie & BBQ, and Popeil's ubiquitous late-night infomercials pitching it, helped inscribe the phrase"set it and forget it" into the American lexicon.In one infomercial, Popeil pitches his automatic pasta maker with characteristic enthusiasm: headtopics.com

Popeil promised consumers they could make"thousands and thousands" of types of pasta with his machine"in under three minutes."His company also produced the Rhinestone Stud Setter, now known as the Bedazzler, as well as the Mr. Microphone karaoke machine, the Smokeless Ashtray and the Inside-the-Eggshell Egg Scrambler.

He is survived by his wife, four daughters and four grandchildren.Tim Fitzsimons is a reporter for NBC News. he/him Read more: NBC News »

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😢, Little did he know what an impact he'd have when he pioneered the infomercial & throughout the ridiculous i.e. spray on hair, whatever he hawked, he somehow commanded respect. R.I.P., Mr Pocket Fisher! Set it.....and forget it His casket was a steal at $19.99 I thought he died years ago. 😜

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