Last week, health coach and influencer Nikki Sharp decided that she wanted to give back. So she posted on her Instagram stories and asked her more than 340,000 followers if they needed assistance buying food or paying bills during the holiday season.The response, she said, was bigger than she ever could have imagined. She told me her posts were shared by other influencers, and she began to get a ton of responses from followers offering to donate money or goods and services.
Jessi was able to collect nearly $3,000, telling me donations ranged from as little as $1 to larger amounts . She took a video of herself giving her server a $1,500 tip, and then split the rest among the waitstaff. It has been viewed more than 35,000 times. Jessi said the response from her community has been overwhelmingly positive, saying the recipients were “incredibly touched” by it and the followers loved they could give back in such an easy way.
Nikki told me she is doing her best to verify the donations by vetting each recipient and asking for things like copies of bills to confirm the amounts. She also said she isn’t paying things like student loans or credit card debt, focusing more on hospital or electricity bills. She also has been sharing with her followers information on where the funds are going.
“We recommend that donors donate directly to a trustworthy nonprofit with proven impact or look for a fundraiser that is coordinated with the nonprofit,” he said.
Influencers should just give from their own profits as influencers. If you give to an influencer, you are a chump. Give the money directly to a charity or cause.
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