The new brand identity will extend beyond simply cars, though.is also working on a new “dealership identity,” though that will only be for new buildings, existing dealers won’t necessarily have to update their locations.
Infiniti also wants its brand identity to be established with ephemera. Kargar said the brand will have a for showrooms and galleries. It will have a sound signature that will greet customers on Infiniti apps, websites, and call centers.as a brand,” Kargar said. “We are going to make this coherent and consistent in all aspects on every touchpoint with the brand.”
The second step in a plan that saw Infiniti first become more sustainable as a company, this second step will be followed by an electric push starting in 2025. The brand will start its foray into the electric with a sedan that succeeds“The dealers are happy. But their question is whether we are going to continue in this healthy way in the future,” Kargar said. “And that’s exactly what we are going to do.
Read: 'Nissan is Broke'
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