Trader Joe’s "watered down" achaar resurfaces conversations about the grocery giant's history of cultural appropriation.Sakshi Venkatraman
Brooklyn Delhi products are already housed in national chains like Whole Foods and meal-prep brands like Blue Apron, so Agrawal wasn’t surprised when she was emailed by Trader Joe’s last January. A representative for the grocery giant told her they were interested in her products. “Customers were saying, ‘Oh my God, your garlic achaar is at Trader Joe’s,’” she said. “I remember getting those messages. My heart just dropped.”A viral TikTok posted last week brought the issue back to the surface for a national audience, accusing Trader Joe’s of co-opting and watering down traditionally South Asian products.
“We specifically decided not to call it pickle because we thought Americans were going to confuse it with, like, a dill pickle,” she said. “And we’re the only U.S.-made Indian pickle brand sold widely in mainstream American markets that spells achaar with two A’s, which is what was on Trader Joe’s label.”
NBCAsianAmerica .
NBCAsianAmerica Aldi sucks.
NBCAsianAmerica That's how they get the crap pushers out. Tell them you're interested and will get back to them
NBCAsianAmerica They probably just found another they like better. It's their money and they can buy from whoever they want. She just wants a typical, lowlife, good old US of A freebie
NBCAsianAmerica Sounds about right for TJs
NBCAsianAmerica Gotta be smart. Godfather line “ it’s just business…..”
NBCAsianAmerica Amazon trick
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