Indian lingerie model, 52, hopes to inspire inclusivity, change

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This 52-year-old lingerie model is fighting ageism in India and wants e-commerce firms to hire older women for their advertising campaigns

Geeta J, a former teacher who took to modelling when she turned 50, says she wants innerwear companies in India to be more inclusive and avoid featuring only younger women in their promotion drives.

Her job is bold and unusual in the largely conservative Indian society where religious and cultural norms limit women’s freedom to dress the way they want. More than 11,000 people have signed up to support her petition, which is addressed to the chief executive of the popular innerwear company Zivame.

 

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