In the Messy Land of Internet Video, the Editor Is King

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If film is the director’s medium, and TV is the writer’s, online video belongs to the editor. ralter writes

Photo-Illustration: by Vulture; CBS For the past few years, the filmmaker Vern Hass has been splicing clips from The Wendy Williams Show so they resemble a daytime television show broadcast from a parallel dimension — a world he calls the Wendy Cinematic Universe. He strips out the background noise, amplifies the sounds of an audience member coughing or licking their lips, the clack of heels on the talk-show-studio floor.

If we define movies as primarily a directors’ medium, and television belongs to writers, then online videos are the editors’ form. The genre has existed since the early days of the internet, but the proliferation of phone-based filmmaking tools and apps over the past decade have made editing easier than ever to do and lowered the barrier to entry for anyone who wants to learn. A growing body of tropes is now built into the ways many amateurs edit their home footage.

Lip dubs were complex Rube Goldberg machines, with humans as their gizmos, satisfyingly clicking into place. They became so ubiquitous as a cultural phenomenon they did one on The Office. And they coincided with another landmark 2007 event: the release of the iPhone. Later models of smartphones came with advanced and easy-to-use cameras and editing suites that made videos a more spontaneous and accessible option than ever before.

The peak of Vine’s popularity came in 2014. That year, Vine star King Bach posed for the cover of New York Magazine and singer Shawn Mendes got a record deal based on his videos on the app, much in the way Justin Bieber was once discovered on YouTube. Once its stars found opportunities beyond Vine, though, they stopped using it. And by 2016, teens were migrating to apps like Snapchat and Musical.

Innovation is possible within any of the tools TikTok offers. Creator @drive45music uses the primary, non-optional feature of all TikTok videos — looping — to create elaborate, neverending videos where the end pretzels back to the beginning and reframes the joke’s next loop in a whole new way.

 

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ralter TV is the producer's medium

ralter Reality tv belongs to editors

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