In Mexico, the World's Third-Largest Concert Promoter Prepares For Live Music's Return

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In Mexico, the world’s third-largest concert promoter prepares for live music’s return.

in May amid the pandemic. Since February, CIE’s share price has dropped over 66% as government regulations have forced the company to cancel all events. That drove revenue down 77% from April to June, compared with the same time last year, according to company filings.

We operate over 20 venues in Mexico, including Centro Banamex, the largest convention center, and we have the biggest event producer. We decided to design a temporary hospital, so we called sponsors and foundations, and built one inside Centro Banamex with 500 beds. We originally built it for three months, and now it will remain open through Dec. 15.We’ve worked on virtual concerts, and we’ve made new sponsorship deals to bring together new acts with their audience. [On Oct.

Music is about 60% of the pie. And really, it’s our core business. It’s what has taught us to develop other skills in production and logistics. I founded this in the 1990s, and the desire behind this company was to try to professionalize live shows in Mexico with the standards of top global productions.

 

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