In India, a diminished Nissan bets big on a small SUV

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By any measure, Nissan Motor Co Ltd has had a dreadful run in India. A push to revive its lower-end Datsun brand flopped, sales have slumped 60% over the past five years and its sole plant in the country is operating way below capacity.

) has had a dreadful run in India. A push to revive its lower-end Datsun brand flopped, sales have slumped 60% over the past five years and its sole plant in the country is operating way below capacity.

But the amount of money and energy that Nissan - battered by scandal and expecting a record $4.5 billion annual operating loss - will spend to turn its fortunes around in India will hinge on the sales of one vehicle, its new Magnite compact SUV, three sources with knowledge of the matter told Reuters.

Unveiled this month and due to be launched either late this year or early 2021, the Magnite will be Nissan’s first new vehicle in India in two years. Moreover, it will be just one of three Nissan-branded models in the market after two others were pulled in April when tougher emission rules kicked in.

The Datsun brand is likely to be phased out as part of a global overhaul, they added. Nissan’s only other models in India are three Datsun cars.

 

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aditishahsays International activities of Latin American countries to combat drug trafficking in the XXI century:

aditishahsays Nissan will succeed certainly in India with a few more adjustments in its products wisely.

aditishahsays Launch Nissan Terra in India, nobody's buying terrano

aditishahsays Ohyda

aditishahsays I try one!

Why do so many cars just look so aggressive now? Seems to me the the last thing we need is more macho on the roads. Well ok maybe the last thing we really need is any more cars on the roads at all. Let's have more public transportation.

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