Exclusively for i-D, to coincide with the launch of the 'Out of Office' Off-White sneaker, Virgil Abloh and i-D France Editorial Director Claire Thomson-Jonville met over zoom to discuss sportswear nostalgia, obvious classics and working from home.
Claire Thomson-Jonville: The concept of an “Out Of Office” shoe is an interesting one, what’s your point of departure each time you work on new sneaker?Virgil Abloh: First it’s a pause on how important the sneaker has become. It’s exulted itself to this platform that means a number of things. It means something because of our childhood, it transcends most fashion articles because it recalls our first pair of shoes, an era, what your parents might have worn when they had those sneakers.
CTJ: Just like the white tee-shirt and the perfect blue jeans, sneakers are classics. When you are working on a shoe and reflecting on the ingredients to create an iconic shoe, would you say that you are more visionary where you have an idea of what you want it to look like at the end or is it more of a step by step process?VA: It’s a step by step process mainly based on emotion.
CTJ : How much does your mood when you design your collections influence your mood of sneakers, or do you treat them as two completely different things ?VA : They usually play off each other when I go down collection mode it’s usually like one long journey around a theme but when I come up for air there are certain things that I keep true to my DNA. Like jeans and a tee-shirt, sneakers, hoodie, that’s what I wear every day so I always come with an idea of how to juxtapose.
CTJ : The sneakers are called “Out Of Office”, with Covid and everything that has happened, so many people are working out of the office, how has your creative process changed this season? And in terms of what “out of the office” now could mean, what positives are you taking from this new normal?VA : For me it’s been a large part of about staying inspired, staying reflective of this moment. We’re in a moment where 2020 is a year like we’ve never seen.
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