SHANGHAI - Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing yet another setback to megabrandsSportswear is a rare bright spot in China's sluggish consumer market, as health and wellness have become a priority for aspirational, middle class consumers post-pandemic, with many people getting into activities such as yoga, hiking and running for the first time.
"A lot of Chinese women are new to sport, they feel a bit intimidated," said Ning Zheng, 33, a fitness model with several thousand followers on the Instagram-like platform Xiaohongshu who said she has partnered with the majority of international sports brands operating in China in some capacity. On doesn’t break out China numbers but its Asia Pacific sales growth jumped 69% in the first quarter and accounted for over 10% of global revenue for the first time. Its co-CEO said on a recent earnings call the company expects China alone to account for 10% of overall revenue before long.
Compared to other premium brands, Lululemon is a veteran with a decade-old presence in China. It took a slow-and-steady approach to expansion, opening its 100th store last year to coincide with its 10th anniversary, but has since ramped up its strategy, saying it intends to have 220 stores by 2026. "I think young people in China are finding themselves through consumption, through sports and hobbies, by trying frisbee, cycling or yoga and making that part of their identity," said Yaling Jiang, founder of research and strategy consultancy ApertureChina.
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Welcome Global Talents to West China Hospital/West China School of Medicine of Sichuan University - Chengdu, Sichuan, China job with West China School of Medicine/West China HospitalWest China Hospital/West China School of Medicine of Sichuan University (WCH/WCSM, SCU) was founded in 1892 and recognized as a national general hospital and a diagnosis and treatment center for complex and critical illnesses, as well as a renowned medical school in China.
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