'Impossible' meatless patty gets Burger King Whopper test

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On Monday Burger King and Silicon Valley startup Impossible Foods announced the rollout of the Impossible Whopper in 59 stores in and around St. Louis, Missouri. To mark the launch on April Fool’s day, the burger giant released a hidden-camera-style promo video showing the serving of plant-based Whoppers

- Vegetarian burgers may finally be getting the recognition they need to go mainstream. On Monday Burger King and Silicon Valley startup Impossible Foods announced the rollout of the Impossible Whopper in 59 stores in and around St. Louis, Missouri.

The Impossible Whopper comes at an extra cost - about a dollar more than the beef patty Whopper. But Finazzo said research shows consumers are willing to pay more for the plant-based burger. Burger King is not the first to serve up a no-meat burger. Los Angeles-based Beyond Meat in early January announced it was rolling out its plant-based burger at fast-food chain Carl's Jr. Beyond Meat counts actor Leonardo DiCaprio and Microsoft founder Bill Gates as investors. It filed for an initial public offering in November.

 

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So is there a separate track in the flame broiled ovens of BK kitchens just for veggie burgers or not yet

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'Impossible' meatless patty gets Burger King Whopper testBurger King and Silicon Valley startup Impossible Foods are rolling out the Impossible Whopper in 59 stores in and around St. Louis, Missouri via ReutersTV TV WHERE'S THE BEEF ? ? ? ? ? TV If it tastes good and I don’t get sick eating it ( has trouble digesting fo-meat stuff) I’ll eat it. TV No meat = No money from me. Good luck getting by on money from millennials, SJW's and Vegans. Buh bye BK!
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Vegetarian patty gets the Burger King Whopper testVegetarian burgers may finally be getting the recognition they need to go main s... leejane71 TV Oh goodie leejane71 TV FoolsDay or true? I would buy it leejane71 TV Sandwich created in a lab, looks appetizing.
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Plant-Based Protein Comes To Burger King: Meet The Impossible WhopperWith Burger King, Impossible Foods’ alternative patty is getting it’s biggest opportunity to reach mainstream consumers yet. Nah I’m good It's nice that BurgerKing will finally have a burger that tastes like meat. Sounds like a tasty treat to celebrate the day.
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