Impossible Foods launches in Asian grocery stores as it aims to move into China

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Impossible Foods' faux beef burgers will be sold in grocery stores in Hong Kong and Singapore starting Tuesday, the company said as it vies to bolster its presence in Asia and before entering the potentially lucrative mainland China market.

FILE PHOTO: A poster showing product from plant-based burger maker Impossible foods been using at Starbucks, in Hong Kong, China September 9, 2020. REUTERS/Tyrone Siu

Its Asian launch comes as the maker of plant-based meat said it was still awaiting approval from Chinese regulators. Its key ingredient, heme, made from genetically modified yeast, requires approval in China. Brown said Impossible wanted to build a complete plant-based supply chain in the country and make it a domestic industry.

 

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