Impossible Foods Joins Beyond On The Shelves Of Walmart, America’s No. 1 Meat Seller

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Impossible Foods’ beef alternative launched in 2,000 Walmart locations this week—putting the plant-based product on the shelves of America’s biggest meat seller

“There's no more important institution in retail food than Walmart,” CEO and founder Pat Brown says, citing how 90% of Impossible customers are meat-eaters. “It sells best when it’s placed in the fresh meat department. That makes perfect sense because our consumers are looking for meat.”

Prices soared, supply chains buckled, shoppers panicked—and plant-based food manufacturers capitalized. While plant-based meat still accounts for less than 1% of total meat sales, refrigerated alternatives like Beyond and Impossible were up 241% during the peak of meat panic-buying this spring, as grocers curtailed meat purchases amid supply fears.

 

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Just Like Butter travesty again. Looking forward to the new margarine hype

we r tired of being your test dummies

'As a plant, I am deeply offended that you want to identify me as meat!'

Why do people who don’t like/want to eat meat buy stuff that TRIES to taste like the meat that they don’t like?!? It just makes no sense!!

Yuck....

If plants are that good, why the need to obsessively copy beef? Sell the plants as is, sell a green plant based patty that tastes like then plants it’s derived from. Stop the copying.

Can’t wait to try it

An idea well executed.

No one is ever eating this garbage lol

I won’t ever eat this 💩

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