Impossible Burger hits supermarkets, joining rival Beyond

Starting Friday, Impossible Foods Inc. will finally offer its eponymous plant-based burger in U.S. grocery stores.

The burger has already multiplied across restaurant menus, including Burger King locations nationwide, after starting at New York City’s Momofuku Nishi in July 2016. But until now it hasn’t been available as a raw product to consumers. Impossible Foods has faced obstacles in its path to grocery stores. The soy-based burger is known for its convincing meat-like flavor, texture and appearance, which the company says comes from the “magic ingredient”:But this same ingredient, which is made with a genetically engineered yeast, has also slowed its launch in retail.

“Although it’s perfectly safe for you to eat, who knows what might happen if you look at it? Be that as it may, it’s gone through that process as well,” Impossible Foods founder and Chief Executive Pat Brown quipped at an event Thursday at a Los Angeles Gelson’s store to mark the product’s arrival there.The burger will be available in 12-ounce packages for $8.99 at Gelson’s, which is more expensive than competitor Beyond Meat’s comparable Beyond Beef product.

Source: Financial Digest (financialdigest.net)

Thank you for being glutenfree BeyondMeat 🥰

More bang for your buck with organic grass fed anything or an 8 ounce filet...

Lol

I hear this is stem cell lab grown meat.

Id gladly make the switch,but its probably going to cost the consumer 10 dollars a pound

AmazonPub Stock DIV: {-$17,148.47}

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