Ever since the 1960s, when Edwin Locke, an American psychologist, introduced the theory that goal setting can motivate employees and lead to better workplace performance, organizations have made working toward clear and measurable objectives a key component of corporate strategy.
But realizing the full value of goals is rarely cut and dried, given the speed of change and constantly evolving employee expectations. Failure to regularly check in on strategic goals can lead to collective amnesia regarding a goal’s original intent. Without a clear roadmap and established best practices for fulfilling goals, employees can become frustrated and be at cross-purposes with coworkers. And in today’s fast-paced business environment, even the goal fulfillment persist.
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