IMG Creates 'Fashion Alliance' in Hopes of Revitalizing New York Fashion Week

with IMG and serve as a new cornerstone of NYFW: The Shows for seasons to come," per a press release.

Leslie Russo, president of IMG's fashion events and properties, revealed the news during a virtual press conference on Wednesday morning, noting how the group was "formed with a simple, like-minded objective: to create a bedrock of designers committed to New York Fashion Week's revitalization and celebrate the resilience of New York's fashion and retail industry as we emerge post-pandemic.

Even before the pandemic wreaked havoc on in-person fashion events and American retail, New York Fashion Week had been the subject of much debate, with some designers choosing to show their collections abroad in recent seasons or off calendar. The goal of the IMG Fashion Alliance is to create a united front in support of keeping American designers local and committed to the New York Fashion Week venue, as well as provide assistance and resources to said designers.

"In our countless conversations with designers over the past year, a shared vision and a consensus emerged, which is that rebuilding begins with a collective commitment to New York Fashion Week," Russo said. "As New York Fashion Week is the number-one fashion revenue-generating event in New York, there's no better week of the year to get the fashion economy flourishing again...

Just a thought. IMG as franchise holder of MU franchise will use this platform to boost the fashion industry in the US. My take:they maybe looking for the total package AND girls who can slay the runways and sell fashion. guess I have an idea on who will make it to the top 5

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