iMessage’s Lock On America—Is This Really The Beginning Of The End?

There’s an even bigger threat to iMessage than the DOJ’s lawsuit, and it has Apple’s US market and its millions of iPhone users firmly in its sights..., where Huawei’s 2024 surge has set fire to iPhone sales, a much quieter battle has just taken a new twist closer to home. There’s no iPhone without iMessage—and Apple’s insistence on keeping its encrypted messenger within a walled garden is front and center in theApple puts security first when it comes to iMessage—to an extent.

Which is why WhatsApp leads in almost all markets around the world—but not in America, especially amongst the young; asexplained last year, “Apple has captured Gen Z in the US so thoroughly that younger consumers fear being socially ostracized for not having an iPhone.” But all that could be about to change. WhatsApp has ridden the network effect in all other regions around the world, and now has its sights firmly set on the US in general and iMessage in particular. There’s no love lost between Apple and Meta—per Apple’s crackdown on Meta’s data harvesting; Mark Zuckerberg has personallyiMessage’s US lock as an issue to be overcome. “iMessage is a key linchpin of their ecosystem—which is why iMessage is the most used messaging service in the US.

The issue for Apple isn’t WhatsApp’s US growth, it’s what that growth means for iMessage as a whole. When you wean a user base off blue bubbles and introduce seamless cross-platform messaging as secure as iMessage, with easier voice and video calls, it’s hard to look back. And the network effect amplifies growth, as the DOJ said: “As more people use the app, there are more people to communicate with through the app, which makes the app more valuable and in turn attracts even more users.

Source: Tech Daily Report (techdailyreport.net)

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