Goldman forecasts a sharp box office rebound in 2021-2022 – albeit below 2019 levels — assuming the coronavirus-challenged environment improves.
Ng did caution that social distancing may have an outsized impact on Imax given its high capacity utilization compared to non-IMAX screens. Execs from Imax and other theater chains have discussed marketing efforts to nudge patrons out of weekend evenings and into other less crowded showtimes.
While might not be a perfect date to reopen cinemas (until a vaccine), are many very bad dates and they are all those until COVID daily cases are in decline and back to the level were in early March
How exactly are they going to release when theatres aren't opening?
So as usual, Money is MORE important, than people's lives! 'VALUE THEATERS' is MORE important than 'valuing customers LIVES!! Got it!
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