Imax Aims to Get Back in the Black

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The giant-screen exhibitor benefits from studios' drive to promote tentpoles and it is capitalizing on local-language hits in China.

CEO Richard Gelfond called an “enormous stress test” during the COVID-19 era, the giant-screen exhibitor aims to move back into the black.’s $41 million domestic weekend debut and 12.5 percent of’s $55 million opening bow came from its theaters. And, on Oct. 28, the company disclosed itssince theater shutdowns hit in March 2020, with revenue at $56.6 million, a 52 percent increase from a year ago, and losses cut to $8.4 million.

Imax’s net losses in Q1 of 2020 topped $49.4M, while in 2021 those were cut from $14.8M in Q1 to $9.2M in Q2 and $8.4M in Q3.Gelfond told investors that Imax’s growth areas are abroad: Japan, the Middle East and China. “Japan’s per screen average was $1.5 million,” Gelfond said on ancall. “The second best per screen average was half of that, which was Australia.

 

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Release IMAX aspect ratio cuts of film for home release

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