IKEA Tests New Store Formats That Free Shoppers From the Maze of Aisles

Ingka Holding B.V., which operates the majority of IKEA’s retail stores, this month reopened a location in the Xuhui district of Shanghai that was renovated to test its “future store format,” a space where visitors can conceivably spend hours doing things other than shopping.

In both spaces, customers can use their phones to scan items for purchase as they walk around. And they can take any route through the stores that they please. Both store designs were conceived before the Covid-19 pandemic began. Shanghai was chosen as the location of the future-store pilot because many of its customers already shop using smartphones, whereas the opening in Vienna comes as part of IKEA’s push into city centers. The retailer in June opened a store selling small accessories and furnishings on Paris’s Rue de Rivoli.IKEA

be nice if they could test keeping things in stock. Been trying to place a very basic besta order for months.

Of course Wall Street is going to ruin IKEA.

Thank you!!!!! IKEAUSA I friggin’ hate having to walk that whole thing just to get/find somewhere/something specific in the store... like THE EXIT. It’s a COVID nightmare also... if you’re into that thing.

Khalil0324

Maze Ike is right 🙄

I know you're getting irritated, so I will leave before one of you loses self control and causes harm using their might. Shalom.

That would be amazing

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