‘IF’ Global Box Office Brings Good News With a Steady Haul

The Big Picture While the box office performance of several recent releases — most notably The Fall Guy and Furiosa: A Mad Max Saga — has set alarm bells ringing, a couple of movies are providing some much-needed respite to the marketplace. Alongside 20th Century Studios’ Kingdom of the Planet of the Apes, Paramount’s PG-rated family film IF is continuing to deliver strong holdovers at the box office, even after several weeks of release.

The movie has grossed $80.4 million stateside so far, having added over $10 million to its total this weekend. IF also grossed $21 million from international territories this weekend, taking its total overseas haul to $57.6 million. The film's cumulative global gross now stands at $138 million. There’s still a way to go before it becomes a certified hit, considering its reported budget of around $110 million.

Written and directed by John Krasinski, IF features Ryan Reynolds and newcomer Cailey Fleming, alongside a star-studded roster of voice performers. The movie follows the adventures of two characters who can talk to their imaginary friends. Unlike Krasinski’s last two films, however, IF opened to decidedly mixed reviews. The movie holds a “rotten” 49% approval rating on the aggregator website Rotten Tomatoes, although audience response has been infinitely better.

'IF' Has the Potential to Provide Counter-Programming Well Into the Summer This, primarily, is the reason behind its sustained performance at the box office. And Paramount can likely expect it to continue drawing audiences well into the summer if the studio doesn't give it an early digital release. Universal recently drew criticism for releasing The Fall Guy on digital just 17 days after its underwhelming box office debut.

Release Date May 17, 2024 Director John Krasinski Cast Ryan Reynolds , John Krasinski , Cailey Fleming , Steve Carell , Phoebe Waller-Bridge , Louis Gossett Jr. Get Tickets

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