As theatrical markets find surer footing after nearly 18 months of stops and starts – with the threat of further lockdowns still present – industry pros now face a set of concerns quite different from those of last year: How best to build on the the recent gains in VOD models while incorporating them into more traditional frameworks?
Since March 2020, the London-based production and distribution outfit has released more than 75 films through its PVOD model, while forging 100 virtual cinema partnerships. The film exec noted that her company’s four music docs found particular success in the online market thanks to exclusive, targeted partnerships with brand-name festivals like Glastonbury and Isle of Wight, success it could then build on for the titles’ subsequent theatrical rollouts.
The American exec offered three different case studies from her company’s recent lineup, citing “Pig,” “Titane” and “In the Earth” as examples of genre and younger-skewing fare that benefited from 17-days of theatrical exclusivity before hitting PVOD services, the IDFA-programed “” as a title that would need a longer theatrical window, and the upcoming roadshow release of Apichatpong Weerasethakul’s “Memoria” – which will only play in one theater in one city at a time, “like a band touring” –...
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