FILE - A webcam is photographed on Wednesday, Nov. 11, 2009 in Muenster, Germany. A study published Wednesday, April 27, 2022 in the journal Nature says if you want to brainstorm during a meeting, it works better in person than over remote video conferencing.
When it comes to evaluating those new ideas, though, that focus, at least in one-on-one chats, seems to make remote meetings slightly better than in-person chats, Wednesday’s study in theResearchers watched 745 pairs of engineers in five different countries try to come up with creative ideas for using a Frisbee or bubble wrap. Those in the same room generated on average one more idea, which is about 17% more than those in remote meetings.
“They were too focused on specifically the task at hand and that made them narrower in their thinking," Brucks said — in an interview over Zoom. When it was time to evaluate those options, the remote meeting engineers picked out the better choice -- as judged by a team of outside experts -- slightly more than those in person, the study found.
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