Idea of trump re-election prompts 'disgust,' 'relief' in Americans in almost equal measure
The survey found that just 36 percent of U.S. voters would feel positively about a Donald Trump win.
The findings show that the most common emotion respondents expressed toward a Trump re-election was"disgust," which in this case was defined as"producing unpleasant things or immoral actions."The most-chosen emotion for a Biden win, on the the other hand, was"relief"—defined as"resolving unpleasant or dangerous situations or tackling problems."
For Trump, the second and third most chosen emotions were"relief" and"fear"—with the latter meaning the potential to cause"uncontrollable threats, dangers, and worries."Newsweek subscription offers >For Biden, the second most chosen emotion among voters was"no emotion," suggesting that to these people, his election would be"insignificant" and"evoke nothing." This choice was followed by"fear."
In total, the survey found that eight of ten U.S. voters are emotionally on either Trump or Biden's side—meaning they have expressed emotions that favor one candidate over another.The remaining one fifth of voters are not emotionally tied to either candidate—expressing positive, negative or no emotions for both of them. The pollsters say this portion of the electorate could still be influenced about which way to vote.
There are slight regional differences in the emotional response towards the election of either candidate. For example, 55 percent of voters in the Northeast expressed positive emotions towards a Biden win, but only 32 percent for a Trump victory.In the South, Trump fared better with 41 percent of respondents saying they would feel positively about him winning in November. But even here, Biden came out more favorably, with 47 percent of voters expressing positive emotions towards a win for the Democratic candidate.
The poll was conducted using online surveys taken between September 2 and 4 and October 16 and 19 this year. The results showed that the emotions and expectations of voters have not changed much in the last leg of the election campaign."Although a lot has happened during the last month, Americans' feelings and behavior toward the potential outcomes of the ongoing presidential election have barely changed. Trump would need something emotionally remarkable to change the course of the election to his favor," Timo Järvinen, NayaDaya CEO, said in a statement.
"However, we should keep in mind that according to our studies, there are millions of voters who, as of yet, don't have an emotional preference between the two candidates—surprises are still possible."The surveys in September and October both involved more than 1,250 respondents each, who were chosen from panels representative of the overall U.S. population in terms of age, gender and geographic location.
President Donald Trump speaks during a campaign rally on October 27, in Omaha, Nebraska. Read more: Newsweek »
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