“I Went to The Worst Reviewed Makeup Artist In My City” YouTube Videos Are Reckless

Beauty YouTuber Mariale Marrero found herself apologizing after posting a video titled"I Went to the WORST Reviewed Makeup Artist in Vegas." The video, like many beauty YouTube videos before it, follows a familiar format: After doing some internet research, Marrero visits an unnamed beauty shop in Las Vegas and documents the process—from setting the appointment to getting her makeup done.

In the video, Marrero also criticizes the makeup artist's work schedule, prompting Robledo to reveal that her mom's availability is limited due to her caring for her sister with special needs, adding that the video threatens her source of income.

Later that day—and after a few more heated tweets and lots of negative comments—Marrero released a video, titled"What Really Happened…Las Vegas Makeup Artist," where she apologizes to the Robledo family:"I thought I was doing a good job at keeping your identity really private and nobody would know who you were. That's how I rationalized it in my head which is not okay. I thought it wasn't going to hurt anyone.

This"trend" of videos is particularly unsettling as it has become a go-to way for channels of all sizes to rack up views. Some have even turned it into a franchise, hopping from city to city in attempts to find the worst of the worst. YouTubers often comment on the hours spent looking for a particularly bad salon, which is evidence that review sites like Yelp and Google are already punishing these businesses by hiding them from view.

Can we just say these YouTubers look like 💩 to begin with? So you’re already starting with a difficult canvas.

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