David Royce is the founder and chairman of Aptive Environmental, and was an entrepreneur during the Great Recession. His company saw revenues up to $23 million during that time, and based on his experience suggests doing five important things to recession-proof your business. With another recession possibly on the horizon, he argues that spending on marketing, training, and recruiting great talent is actually the right move, even when you have the urge to save.
David Royce is the founder and chairman of Aptive Environmental, and was an entrepreneur during the Great Recession. His company saw revenues up to $23 million during that time, and based on his experience suggests doing five important things to recession-proof your business. With another recession possibly on the horizon, he argues that spending on marketing, training, and recruiting great talent is actually the right move, even when you have the urge to save.
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