I’m a Latina veteran who works at Amazon. Diversity isn’t about checking a box

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'Until late last year, Alexa wasn’t multilingual, and my mom’s English wasn’t clear enough for Alexa to understand her. So here was a customer who was interested in a product, but it ended up being a paperweight because she couldn’t use it.'

Demonstrations around the country have drawn attention recently to the need for more women and people of color in the professional world. Everyone from Apple to the NFL has pledged to diversify their hiring practices. Last month, Adidas announced that 30% of new U.S. positions would be filled by those from the Black or Latinx communities.

Within the tech industry especially, a more diverse company has the potential to be a more lucrative company by expanding the reaches of its technology to people of typically underprivileged and underserved backgrounds, ethnicities, genders, sexual orientations, and incomes. I imagine that the development of Alexa’s multilingualism came about because someone in the room who had a similar experience stepped up and said, “If we want to capture a new market sector, we need to make our product more diverse.” Knowing that I could be a part of that discussion someday is what fuels my passion for diversity in tech so I can help ensure that accessibility is at the forefront of the initial product development process—not an afterthought.

 

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