On a recent FaceTime, my sister was slathering face oil from a popular, objectively pricey skincare brand. “It just makes me feel so luxurious,” she noted, adding, “I don’t feel like it works any better than more affordable face oils.”to value sensorial experience and brand name recognition over efficacy or quality in a beauty product, it’s a bit trickier to ignore when the product costs three or four times more than similar options.
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