I'll Let My Young Daughter Wear Red Lipstick Before I Ever Get Her a Phone

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Generation Beauty News

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The beauty rules of engagement have changed dramatically in the past three decades, writes one mom and beauty editor. Here, she reflects on why she hopes her daughter's perception of beauty won't be dictated by an algorithm.

From sea to shining sea, preteens are spending their birthday money on barrier-repair creams and collecting fragrances like Beanie Babies. Allure set out to find out when and how tweens became beauty experts—and over the course of six weeks shadowing seven of them, we got some compelling answers. Come get to know Generation Beauty .

All our time spent online is simply changing our brains, and while adults, I can attest, feel the psychological impact of this nonstop digital chatter too, kids simply process it differently.

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