Fashion’S Front Lines

Fashion’S Front Lines

“I Have a Hope That Retail Will Survive”: The Ganni Family Looks Toward the Future

Nicolaj and Ditte Reffstrup are busy restructuring their business and design strategies while simultaneously homeschooling their kids and keeping spirits high.

27.3.2020

.Ganni_official's Nicolaj and Ditte Reffstrup are busy restructuring their business and design strategies, while simultaneously homeschooling their kids and keeping spirits high.

Nicolaj and Ditte Reffstrup are busy restructuring their business and design strategies while simultaneously homeschooling their kids and keeping spirits high.

We put a pretty strict daily routine in place for our kids as soon as we were all ordered to stay at home. We’ve been homeschooling them from 9 a.m. to 1 p.m. and we then do our own work in parallel with that schedule. I think from a personal perspective, we are both what you’d call introvert-extroverts; we’re a combination. We love to be social, but we’re also both very family-oriented, so we decided early on to see this as a chance to spend time with our kids and hang out as a couple. We are making the best of it. Of course, the kids can always sense when we are having difficult work calls and stuff like that, but we’re trying to protect them.

Where we have been struggling with is having to postpone some important projects. We had a lot of meetings lined up with new suppliers for new fabrics, and you really have to check the feel of fabric in person.Yeah, people can sit at home in their underwear but still have a nice top on! People are feeling an urge to be creative, that’s why we launched our “Home Is Where the Heart Is” competition, where people are submitting original artwork they’ve made while in quarantine for a gift-card prize. We’re trying to keep up the good energy and good spirits, and it’s nice to be able to work with people across different mediums.



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