“The advertising potential of this combined platform is incredibly exciting,” Iger added.
The Disney exec had previously signaled a greater willingness to part with the streaming platform. Iger appeared on CNBC on Feb. 9, and spoke about Disney wanting to move away from “undifferentiated entertainment,” saying of Hulu: “Everything is on the table right now, so I am not going to speculate whether we are a buyer or a seller of it.”
The CEO doubled down on that at an investors conference in March, saying the company was continuing to evaluate the best options for Hulu.
Source: News Formal (newsformal.com)
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