"Kids can actually respond, solve the riddle and really be in Hellosaurus shows. That is exactly the type of show kid creators have been trying to make their whole careers," says Ruben.With parents working from home, and children learning from home, kids’ screen time is surging.
The subscription mobile app transforms kids shows into interactive lessons—morphing the smallest smartphone users from spectators to participants in popular programs like Kidz Bop, Highlights for Kids and those created by pro YouTubers. “It’s like Sesame Street meets Netflix,” says 26-year-old Ruben. “But we can put the kid inside the show.”
Oddly enough, part of the inspiration for Hellsauraus arrived in the form of a lawsuit. A 2019 Federal Trade Commission lawsuit fined YouTube $170 million for violating children’s privacy laws, leading the video giant to discontinue ads on children’s content—destroying income streams for kid content makers. Ruben believed an ad-free subscription revenue model, along with interactive features, will lure top tier creators from YouTube.
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