Soon you will be able to help the environment and save some money on gently worn activewear from Lululemon. The Lululemon Like New trade-in and resale program will allow consumers to both purchase gently used gear at a significant discount and sell back their previously worn products for store credit, the brand announced today. The athletic wear giant is launching its new sustainability initiative across U.S. stores in honor of Earth Day 2022.
According to the company, 100% of profits from the program will be reinvested in various initiatives to reduce Lululemon’s environmental footprint and create a “circular ecosystem” by 2030, per the press release.
The Like New trade-in program kicked off with a pilot version back in May 2021, rolling out in over 80 stores in California and Texas. Most of the inventory that people traded in fell into the “good as new” category, according to the brand. “We’ve seen incredible momentum and strong guest engagement through our Lululemon Like New pilot,” Erickson said, “and we are looking forward to welcoming new guests nationwide to participate in our circular ecosystem.
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