How Wondery Brought Hollywood-Style Production Scale to Podcasting

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Podcast publishing giant Wondery has thrived amid the boom in audio content after embracing Hollywood-style scale and volume for its original series.

A giant in the world of podcasting needs a “sonic signature.

” So when the prolific publisher Wondery decided it was time to brand its product by establishing an unforgettable signature, its leaders hired the creative-design firm, Made Music, behind the iconic static-screen clip that opens every HBO show. Wondery CEO Jen Sargent recalls that the

 

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