How Women of Color Are Using Equity Crowdfunding to Achieve Success in the Tech World

where she highlighted the racial and gender inequalities in Silicon Valley and other hubs for venture capital firms.

Benton describes one interaction she had with a VC firm, when she left the meeting feeling belittled and completely discouraged. “They were elitist and prejudiced, and because of that, they were not a good fit for Streamlytics,” she says. “And it’s okay to say that. Part of the reason why I shared that on Twitter at the time is because founders of color need to know that you can do that.”

“These are people who are from minority communities,” she says. “These are people who are excited about investing in a Black founder who is building a technology company. It was really transformative, especially in the time and age of what’s happening around racial equity in the world. It’s just night and day from raising money the typical way. I feel like I’ve been doing it wrong all of these years.

“I realized there was a false assumption placed on me that didn’t expect me to know how to run a business,” she says. “People were looking at me and thinking, ‘Oh, it’s education, and she’s a woman. She probably doesn’t understand how the numbers work.’ I was more than prepared, and still VC investors were telling me that they need to see more numbers. Then I started wondering, ‘Is it me? Is it my background? Is it the assumptions that they’re making? Or is it the business?’ You just never know.

Even if there is “negative stigma with equity crowdfunding,” Tuchman remains undeterred in growing her business using this avenue—and there are numbers to prove it. “We’re already in over 200 countries and have users using us 24/7,” she says. “So global domination, to me, is a very, very realistic plan.”In 2010, Sharmi Albrechtsen was the associate director at the Ida Institute, which creates therapy tools for children and adults suffering from hearing loss.

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