is asking individuals from all sectors of the music business to share stories of how they work now, with much of the world quarantined at home and unable to take in-person meetings, attend conferences or even go into the office. Submissions for the series can be sent to HowWeWorkNow@Billboard.com. Read the full seriesThis installment is with Albert Rodríguez, the COO of SBS since 2012.
On a national level, for the first week or two of the COVID-19 pandemic, radio listening went down a little, per Nielsen, because people were adjusting to the news of the pandemic and people were tuning in to other platforms. We had added a lot of news to the programming in the beginning of the lockdown, with segments at the top of each hour, but we’re scaling back a little bit to four to five times a day. We are giving out relevant information from the CDC and we do have PSAs running. But in terms of news, there is less content and we’re [back to] pushing out more music.
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