How We Got to Pay-for-Play in College Sports

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The settlement in House vs. NCAA is just the latest point in a 70-year buildup and teardown of amateurism.

. The wealthy administrators at the NCAA and power-conference schools got here with a bayonet point digging into their spines, pushed to enlightenment by the likelihood of extending their long losing streak in court. But, hey, all that really matters is that they’re here.

Byers ran the NCAA for 37 years, from 1951 to ’88. He helped make the NCAA tournament a cultural phenomenon—and a cash cow. Twenty years later, Kramer’s successor, Mike Slive, added the Texas A&M Aggies and Missouri Tigers and birthed the SEC Network. Slive also championed the idea of a playoff, garnering enough popular and institutional support to eventually wear down and win over obstinate traditionalists.

Eight years later, amid roiling realignment negotiations nationwide, the ACC all but finished off the Big East as a viable football league by grabbing the Pittsburgh Panthers and Syracuse Orange. “These games are owned by the institution, and the notion of paying athletes for participation in these games is foreign to the notion of amateurism.”ESPN bestowed Most Favored Nation status on Texas by creating the school’s own network, further upsetting the balance of power in the Big 12 and setting the stage for more realignment.

 

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