in favour of digital presentations, Dior has announced that it will host a runway show for its Cruise 2021 collection on July 22 in Lecce, Italy.this morning, Pietro Beccari, the president and CEO at the brand, said there were three reasons the show is going ahead.
Beccari also confirmed that Dior will indeed show at Paris Fashion Week in September, saying, ” We hope to be able to have some audience , if not a full room.” However the brand will not present a live show for its upcoming Fall 2020 couture collection, though the brand did not offer any further information on what the new format will be.
The announcement follows that of Fendi last week with the brand announcing it will host a co-ed show for its Spring 2021 collection at its headquarters in Rome on September 22.
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