1. Provide Real-Time Sales And Marketing Communication
“There’s a big shift in consumer behavior taking place when it comes to using messenger apps such as Facebook and SMS,” says Takahashi, who trains clients on marketing-focused chatbots. “They’re increasingly using messenger apps for more than just texts and that includes booking a reservation, doing research, scheduling a meeting, and buying a product. Revenue-facing chatbots can guide them down the funnel to an eventual sale.
“When implemented successfully, bot applications have a clear and repeatable path to ROI,” says Takahashi, who writes about best practices in chat marketing at
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